
Design is storytelling, and nostalgia is a powerful narrator. For Rainy Daze Brewing, the challenge wasn’t just to create illustrations—it was to rekindle curiosity for beers that had long been on the market. The answer lay in vintage aesthetics, a visual language that speaks in memories, in the tactile imperfections of hand-drawn type and illustration.
Using Adobe Draw on iPad, I crafted a series of designs that felt unearthed rather than created—labels with the worn-in charm of a well-loved artifact. Each can became more than packaging; it was an experience, a throwback to an era when design was raw, intentional, and full of character. The result? Limited-edition pieces that didn’t just reintroduce these brews but reframed them, transforming familiarity into something worth rediscovering.