adidas golf
My role in shaping the design, branding, and retail presence of Adidas Golf spanned across footwear, apparel, and in-store experiences. From concept to execution, I ensured that every touchpoint—whether in a brochure, on a hang tag, or in a retail display—reinforced Adidas Golf’s position as a premium yet accessible brand.
I art-directed the product photography, capturing the craftsmanship and performance-driven details of each piece, while also leading the creation of technology illustrations that visually explained key innovations. Overseeing a team of designers and production staff, I managed the complex process of translating these materials into multiple languages for a seamless global release. The result was a cohesive, high-impact brand presence that connected with golfers worldwide, both on and off the course.
adidas footware
I designed a series of brochures for Adidas Golf, built for a global audience and translated for markets around the world. These weren’t just sales tools for in-store use and reps—they were also a way to reinforce the brand by showcasing top athletes competing with Adidas gear in action.
To bring the technology behind each product to life, we kept the visuals clean and effective, using simple illustrations to break down key innovations. In the studio, we focused on capturing high-end product photography—highlighting the fit, finish, and attention to detail that set these pieces apart.
The final brochures had the kind of energy and excitement you’d expect from a kid flipping through a toy catalog at Christmas. And honestly? After working on them, resisting the urge to grab the gear for myself was no easy task.
adidas apparel
Building on the success of the Adidas Golf footwear brochures, I developed a companion series to showcase their apparel on a global scale. We kept the approach consistent—using clean, simple illustrations to break down key technologies like moisture-wicking, ensuring the visuals were both informative and visually compelling.
In the studio, we captured high-end product photography, focusing on the texture, quality, and craftsmanship of the materials. We also staged shots that gave a sense of how the apparel would look in a retail environment, reinforcing the brand’s premium feel.
More than just sales tools, these brochures helped strengthen Adidas Golf’s brand presence—telling a story that connected innovation, performance, and style.
adidas flagga
I designed and established the global look and feel for Adidas Golf’s new premium apparel line—created to compete at the highest level of the market. From branding to photography, we focused on crafting an aspirational identity that positioned the collection as a serious player in the industry.
The visual approach was bold and intentional. Through striking product photography and a refined aesthetic, we gave the brand an edge—one that resonated with golfers looking for both performance and style. The result? A strong, provocative brand presence that helped solidify Adidas Golf’s place in the premium apparel space.
The cover of the Flagge brochure was intentionally minimal, allowing the design to speak through simplicity and elegance. The Adidas logo lockup sat prominently on the front, printed in a custom metallic copper ink—a deliberate choice to reinforce the brand’s premium identity. This refined approach created a sense of exclusivity and sophistication, ensuring the brochure felt as elevated as the apparel it represented.
adidas retail
To reinforce Adidas Golf as a premium yet accessible brand, we took a holistic approach—examining every physical touchpoint in the customer’s shopping journey. From the moment they stepped into a store to the final purchase, every detail needed to communicate performance, innovation, and style.
I created a series of point-of-sale materials designed to educate and inspire, including technology cards, athlete posters, and hang tags that highlighted the advanced features of each garment. These materials didn’t just explain the product—they reinforced the aspirational yet approachable nature of the brand, making high-performance golf apparel feel within reach for every golfer.
By weaving together strong storytelling, clean design, and premium visuals, we ensured that Adidas Golf stood out—not just as a competitor, but as a leader in the space.
