Launching Skype at retail required more than just a package—it needed a presence. As part of a joint marketing promotion with Motorola, the challenge was to create packaging that not only introduced Skype’s services but also communicated its seamless integration into daily life.

I explored multiple directions, each emphasizing a different facet of the brand’s identity and functionality. Some concepts leaned into the technology, highlighting innovation and connectivity, while others focused on the human element—the experience of effortless communication across distances. Each design spoke to a different vision of what Skype could represent in a retail environment, balancing clarity, impact, and brand synergy.

These were the concepts presented, each a distinct interpretation of how Skype could take shape on the shelf—each with its own story to tell.