Nissan
I had the privilege of working with the Nissan North America Team for many years, collaborating closely with both the client and a network of talented internal and external partners throughout the creative process. During this time, I worked alongside some of the world’s most recognized car photographers, helping to bring Nissan’s vehicles to life in both dynamic, real-world environments and precise studio settings. This hands-on experience allowed me to capture the unique personalities of each car, ensuring that every shot was meticulously crafted to reflect the essence of the brand.
Sentra Brochure
For Nissan North America, I led the concept and design of the Nissan Sentra Brochure, crafting a visually compelling piece that blended premium design with engaging storytelling. I art-directed both location and studio photography, ensuring each shot captured the vehicle’s sleek design and key features with precision.
To elevate the brochure beyond standard car catalogs, I collaborated with a copywriter to develop "ad-like" spreads—a bold approach that highlighted the Sentra’s standout features in a way that felt aspirational, immersive, and consumer-focused. The result was a brochure that wasn’t just informative but emotionally resonant, reinforcing Nissan’s brand identity while making the Sentra feel like the perfect balance of style and performance.
Nissan Accessories
When I took over Nissan North America’s Accessory Program, I transformed the way accessories were presented to customers. Originally, accessories were simply listed within each model’s brochure—but I saw an opportunity to elevate their role in the brand experience.
We developed dedicated accessory brochures for each vehicle, creating a cohesive, visually compelling extension of the model’s core campaign. Each year, I oversaw the concept development, ensuring that the accessory materials seamlessly connected with the personality and identity of the vehicle they complemented.
I art-directed all location and studio photography, capturing the accessories in real-world settings that reinforced their functionality and desirability. At the same time, I managed the production process, working closely with a team to bring each brochure to life with premium design and storytelling.
The result was more than just a catalog of add-ons—it was an aspirational brand experience that strengthened customer loyalty, making Nissan accessories feel like an essential part of vehicle ownership.
