My background in the automotive industry shaped my approach to this project in ways I hadn’t anticipated. In car design, every brochure spread is a stage—each feature given space to breathe, its impact on the driver carefully framed. The Dreamliner demanded the same level of storytelling. Here, innovation wasn’t just about technology; it was about experience—how design influences the very nature of travel.

The final piece carried the same intimate, aspirational quality as the finest automotive brochures I’ve crafted. Every feature was more than an engineering triumph; it was a shift in perception. Take the blue light transition system, for example—a subtle, almost imperceptible shift in hue, guiding passengers from departure to destination. It wasn’t just lighting. It was an adjustment of the senses, a recalibration of time itself. This was more than a brochure; it was an invitation to experience the journey differently.